Top Personal Finance Apps Performance in Uruguay: Q1 2025

The first quarter of 2025 showcased interesting trends in the personal finance app sector in Uruguay. Here's a closer look at how the top five apps performed.

Splitwise showed a varied performance with weekly revenue starting at $507 and peaking at $622 in early February. Downloads began at 2.2K, tapering to a low of 639 by mid-March, while active users fluctuated, peaking at 24.5K in early March.

Money manager & expenses maintained a modest weekly revenue, mostly under $30, while downloads remained steady, peaking at 539 in the last week of March. Active users hovered around 4.5K, showing slight increases and decreases throughout the quarter.

The Money Manager - Budget Planner app had no revenue data but experienced a drop in downloads from 1K at the start to under 100 by March's end. Active users saw growth, starting at 789 and climbing to over 1.2K by the quarter's conclusion.

ZCuentas did not report any revenue but observed downloads decreasing from 382 to 232 by the end of March.

Lastly, Wallet: Budget Expense Tracker maintained relatively stable revenue, peaking at $92 in late February. Downloads fluctuated, starting at 292 and ending slightly higher at 234. Active users showed a slight increase, with numbers moving from 1.4K to 1.5K over the quarter.

These insights, provided by Sensor Tower, highlight the dynamic nature of app performance in Uruguay's personal finance sector during the first quarter of 2025. For more detailed analytics, visit Sensor Tower's platform.